As a photographer, your website is one of the most impactful ways you can attract and impress clients. Here are our top tips on how to build a better website for your photography business—and once you have a stellar website, how to direct as much traffic to it as possible.
1. Make a Great First Impression
Your website is often your first opportunity to make an impression on prospective clients. In addition to showcasing great photos, your site should be user friendly. We recommend limiting the amount of text in your Bio section to make sure that your work stays front and center. It’s also a good idea to include starting prices. This gives people an idea of whether you realistically fall within their price range but still leaves room for custom packages that can only be priced after you better understand a specific client’s needs. Lastly, be sure to highlight your contact information so people can easily get in touch with you.
2. Use a Responsive Web Design
With so many people using their phones and tablets to view websites, responsive web design is a smart move. Responsive design means it detects the device and size of the browser window and automatically resizes accordingly to show a version that is appropriate for that device. Having responsive design doesn’t necessarily mean that you are off the hook when it comes to being accountable for content (it’s still good to consider the size of device that your site will be viewed on and keep things concise). Responsive web design has the ability to bridge the consistency gap between the different viewing experiences without having to create entirely new sites for each viewing environment.
3. Dazzle Viewers With Slideshows
Slideshows are a great way to show off your work and capture viewers’ attention. ProShow is a useful tool that lets you easily create a professional quality slideshow in minutes. Simply pick a theme/template, import your pictures, chose a song if you’d like, click ‘create slideshow’ and you’re done. Then, you can upload a ProShow slideshow into a gallery on your site.
4. Set up Your Site to Sell, Sell, Sell
Make it easy for your clients to buy your work. To shorten the number of clicks it will take for your customers to add a product to your cart, enable Featured Products in your galleries. These products appear as links next to your images. When your clients are browsing through the gallery, they can be inspired by your product suggestions, click on the link, add the product to the cart, and continue shopping.
You can also create incentives to purchase by setting a gallery expiration date, creating coupons with minimum order requirements, and offering packages. Packages lower the total cost of what customers would pay for the same items a la carte, which encourages visitors to buy more at one time and they feel like they are saving money.
5. Get More Exposure
Marketing your photography business can be daunting and time-consuming. Sites like Photographer Central offer comprehensive directories of photographers available for hire online. A Zenfolio born and bred project, Photographer Central aims to drive a constant flow of potential clients to your website. With a listing on Photographer Central, you can hand off some of your marketing work to a team dedicated to driving a constant flow of new clients to the site. Photographer Central optimizes your listing for SEO and provides you with an additional online presence so that your business will gain even greater exposure.
Building a professional photography website shouldn’t be stressful. It should be a Zen experience. Our friends at Zenfolio provide all-in-one solutions for a complete portfolio and online client proofing websites that let you market and sell your work. Best of all, there is no coding necessary. And if you have any questions, Zenfolio has an award-winning customer support team available to help. Visit www.zenfolio.com to learn more and to try it free with the two-week trial.
We’d love to see your websites! Share a link in the comments below!