Rangefinder magazine’s November issue features a wonderful article about the benefits of giving gifts to your photography clients as a way to maintain relationships and grow new ones. They feature 10 great gift ideas and real-life examples of each one. You can read the full article here.
ProShow slideshow software is highlighted as the tool-of-choice for making custom slideshows to gift to clients and plays an important role in photographer Laura Endres Hicks’ business. Laura presents a slideshow at the end of an ordering session to long time clients as a surprise gift.
“It doesn’t matter how much they order,” she explains, “it’s a relationship gift; my personal business model is built on relationships and maintaining them.” Hicks will pick about 20 to 30 of her favorite images (40 to 50 for weddings) and create what she views as “an artistic view of the session-not just a recap.” The slideshow “can be shared among family and friends; it keeps going and going.” Hicks says an hour of her time is a small investment for that kind of exposure, branding and marketing.
Do you offer your clients a gift as a ‘thank you’? We’d love to hear from you in the comments below.