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Q&A with Jenny Larson of Forever Digital Memories

Q and A with Jenny Larson of Forever Digital Memories

A big thank you to everyone that joined me live the last week for my Google+ Hangout on making reunion slideshows for fun and profit. If you didn’t catch the live broadcast, you can watch the videos anytime at the links below. And be sure to download the PDF handout here.

Below are some of the questions asked by audience members that I thought were really great so I wanted to share the answers with everyone.

  1. What is APPO? I’m interested in learning more about the group, any information you have would be helpful!

    APPO is the Association of Personal Photo Organizers ( If you are looking for an emerging industry that combines the love of photographs and telling stories, I highly encourage you to check out APPO. I only joined the association last year but my business has grown by leaps and bounds since joining. Many of the vendors that I mention on the webinar handout are APPO industry partners. APPO members get excellent training opportunities through webinars and a yearly conference (next being held in Orlando in April 2015). APPO members get fantastic discounts at many suppliers of photo services, including ProShow software!

    If you are interested in learning more, check out the APPO website or email the founder, Cathi Nelson (, who’s happy to speak to you directly.

  2. Who do you recommend to host a website that specializes in this type of business venture?

    For my business website web hosting I use Go Daddy. For sharing my slideshows with clients (sample versions) I use Vimeo. I have a Vimeo Plus membership which is $9.95 per month. If I make a show completely using ProShow Web, I send this to clients simply by clicking the share button and sending the link via email.

  3. Do you find that potential clients want to see examples of work prior to hiring and if so do you maintain these on your website or show potential clients examples in person?

    YES! I highly recommend that you put a few samples on your site so people know what your style looks like. It’s a great way for people to see the quality of your work. Just make sure you have client permission and that you have the right to use the music in your samples. I don’t currently have samples on my website but I’ve been meaning to do this! My excuse is that I’ve been in business for so many years now and 99% of my business comes from repeat clients and referrals. So for me putting up samples hasn’t been a huge priority but I hope to do this by the end of 2014.

  4. Do you recommend, for the most part, a slide of 3 seconds and transitions of 1 second for an average show?

    I think 3 seconds is a bit too fast for most shows. It all depends on what the show is for (Funeral? 50th Anniversary? High School Sports Team?) But if I had to put a number on it – most shows I make are about 4.5 seconds per slide with a 1 second transition.

  5. What DPI do you tell your clients to scan images in at if they plan on scanning themselves and then delivering the digital photos to you to make the slideshow?

    I tell my clients to scan at a minimum of 300 dpi. Although this is overkill for screen resolution (only 72 dpi is needed for screen resolution), I like to be able to print the photos on the DVD case and my clients like to get a CD with their scanned images for archival purposes. So a minimum of 300 dpi is best for all of the above purposes. And if they can scan at 400 or even 600 dpi I’m even happier. I’d rather have too many pixels to play with than not enough.

    Here are a few scanning tips blogs that might help:

  6. What’s your best suggestion on having clients send in physical photos to you? The mail? UPS?

    I prefer UPS or FedEx so that I can track the package and our regular mail here is not too reliable (sorry post office!)

  7. One more other tip I forgot to mention – Canva! – My go-to resource for online graphic design elements. It makes me look like I’ve hired a designer for next to nothing. It’s free to join and most of the templates are free as well. You only pay if you need to use some of the fancier elements in your designs.

I hope this answer your questions and thanks for sending them in. You can visit my website for more about what I do at Forever Digital Memories.

Thanks! – Jenny Larson

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