Are you on Pinterest? We are and we’re obsessed! It’s an awesome site for creating curated lists of all your favorite things around the web. For photographers and slideshow creators, it can also be a great marketing tool to help promote you and your services.
Here’s how to post your ProShow slideshows on Pinterest.
- Create your slideshow in any ProShow tool.
- You’ll want to either output to YouTube or Vimeo. (ProShow Web users, you can pin a slideshow directly from your online account, click Watch> Share > Pinterest.)
- Once your video is output to YouTube or Vimeo, go to your account on Pinterest and click ‘Add Pin’ in the top right of the screen.
- Copy and paste the URL of your video that you uploaded to YouTube or Vimeo in the ‘Add Pin’ area. Then add a descriptive name and choose what board to add it to.
- That’s it! Your slideshow will show up on your Pinterest board and others can view it, like it and repin to all their followers!
HINT: If you output to YouTube, the URL you’ll want to copy and paste is found by clicking the ‘Share’ button under your video, then copying the URL that YouTube gives you. If you just use the URL from the web address bar, pinning won’t work.
When you pin something on Pinterest, other’s can like or ‘repin’ your post. Imagine a wedding slideshow you created getting shared and repined by potential brides. Or maybe a baby portrait session slideshow being repined and liked by moms looking for a great portrait photographer in their area. The Modern Tog blog has an excellent write-up about how to make the most out of Pinterest as a marketing tool for your business.
ProShow Pinning Tips:
- The video thumbnail image that shows up is the one that’s set via YouTube, Vimeo or ProShow Web. YouTube and Vimeo allow you to choose a few different frame grabs for your poster image. In ProShow Web, you can set a custom poster image in the Details tab.
- Be sure to add a good description of your video. Use words like ‘wedding photography’ or ‘senior portraits’ or ‘video production services’ if you plan to use Pinterest to help market your work.
- Pinning = winning! The more you pin and repin other’s pins, the more exposure you’ll get for your own work.