For busy moms breaking into the photography industry, slideshows are not just a great way to show off your work but can also help you gain exposure and book new clients.
Photographer Dawn McCarthy knows this first-hand and has seen sales soar by 30% annually and customer satisfaction at an all time high, thanks to innovative photo sharing tools like ProShow Web. Today she shares her story about how she got started and why she loves making slideshows.
It all started when Dawn McCarthy left the corporate insurance world right before the birth of her first son. She wanted to stay home with him, but was open to working part-time. Dawn’s best friend’s sister was getting married and needed a photographer. McCarthy had always wanted to be a photographer, but taking pictures had been nothing more than a hobby. She took the job with the client’s understanding that she was a novice. After putting the album together, she discovered the imagery was exactly the look she had envisioned. She knew right away photography was what she wanted to do for the rest of her life. Additionally, photography still allowed her the privilege of being home to take care of her two young boys.
Word spread and she eventually began taking on more projects, but she was looking to really get the word out and showcase her talents among new prospective clients. Dawn continually researched tools for her business and noticed another photographer posting slideshows to a gallery. She tested ProShow through a free trial and was hooked instantly.
Dawn tried multiple slideshow products and found ProShow Web to be the best for the following features:
|Comprehensive Set of Tools – Hundreds of drag and drop styles & transitions, a royalty-free music library, built-in video editing, ability to watermark slideshows and crystal-clear 1080p HD output.|
|Multiple Output Options – Slideshows can be easily embedded on a blog, website, linked to from a custom un-branded viewing page, sent to Facebook, YouTube or SmugMug and downloaded to burn to DVD or Blu-ray disc.|
|Web-based Service – Since ProShow Web is online, users have the flexibility of creating a show from any computer (Mac or PC) as long as there’s an internet connection.|
|Customer Service – Photodex offers free, 7-day a week live phone and email support even for those trialing the product.|
Since using ProShow Web, Dawn began including slideshows in each of her brides’ packages. She estimates that 25 percent of her business comes from slideshow viewings. She had used SmugMug to upload and store all of her photos for years and after they partnered with Photodex, makers of ProShow Web, she has saved even more valuable time because she doesn’t have to upload photos twice. Photos can be pulled directly from SmugMug galleries to create a slideshow in ProShow Web. Dawn estimates slideshows have helped her grow her business by about 30 percent over the years.
Slideshow made with ProShow Web. Try it free >
For maximum social media exposure, Dawn uploads directly to Facebook, posting the slideshow on her wall as well as her featured clients’ wall. She also uploads to her slideshow gallery on SmugMug and finally, blogs about each slideshow.
“Slideshows are a huge emotion provoker. Many of my new clients come from people who have seen one of my slideshows featuring some of their personal friends and families. Brides that don’t have a videographer especially appreciate slideshows, as they provide the simulation of movement and emotion of the day. It gives that similar feel as if watching it in motion,” said Dawn McCarthy.
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Additional Resources for Selling Slideshows
We’ve put together a supplemental collection of tools, tips and articles to help you sell slideshows and make more money while doing it. Be sure and check these out!