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Selling Slideshows: How Much to Charge (Pt. 1 of 2)

Selling Slideshows: How Much to Charge

How Much Should I Charge for a Slideshow?

If you have ever typed this question into Google, chances are you’ve seen prices that range from $10 to $1,000 and you still don’t have an answer that works for you. Every time I meet with ProShow users, this is definitely the most frequently asked question. Unfortunately there is no single, right answer. Hopefully, some of the tips and pricing examples I have for you today will help you find the right price for your slideshows.

What are you selling?

Let’s take a look at an example of someone interested in selling slideshows and see how this question affects their pricing.

Jane is a pro photographer. Her plan is to charge for a photo shoot and deliver a slideshow. In Jane’s case, the thing she is selling is her photography service. Jane’s customers are paying for her skills behind the lens. For Jane, slideshows are merely one of the ways she will deliver her images. For her business, slideshows are best used as add-on items or as a part of packages -not as a primary source of revenue.

Jane should keep her slideshow pricing affordable. She should think of slideshows as a checkout counter, impulse-buy item for her clients. Pricing shouldn’t be dirt cheap, but it also shouldn’t be so expensive that clients won’t go for the up-sell.

Pricing Option A:  A slideshow as an ‘a la carte’ add-on.

If Jane charges $500 for portrait shoot, $50-75 dollars would probably be a decent price for a simple slideshow add-on. That’s about 10% of the main fee she’s charging. For this option, it would be sufficient to deliver the show via the web as a streamable video. The customer can watch it online and share with friends and family. As Jane’s photography prices increase, so should her slideshow prices. However, keep in mind that the more you charge for the slideshow, the more professionally-produced and packaged it should be.

Which leads us to….

Pricing Option B: Offer a well-packaged DVD or Blu-ray disc (instead of just the simple online video).

The extra costs and work involved are minimal, yet the elevated quality of the presentation can justify charging more. Just select a nice DVD folio, do some simple printing and take a few minutes to burn the disc. Using the same $500 shoot as our example, a well-packaged DVD/Blu-ray could easily bring in $150+ as an add-on.

Pricing Option C: Charge more/Give more.

Jane knows she wants to sell slideshows, but she doesn’t want to mess with add-ons. A third option for her to consider is to simply raise her prices and include a slideshow as part of “what’s included” with her fees. The extra value added by the slideshow can easily be used to up-sell customers to a higher-priced package, with minimal effort or investment.

Slideshows can add a lot to your bottom line and there are so many options and ways to present them to your clients. What are some of the ways you use slideshows in your business?

Read Part 2 of this post >

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As a member of Photodex's events team, Dylan specializes in teaching pro photographers and slideshow hobbyists alike how to use ProShow in their business. He's an avid student of photography and enjoys Austin's eclectic mix of music, art and nature.