The ProShow Blog

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Selling Slideshows: How Much to Charge (Pt. 2 of 2)

In response to some of the great feedback from our article about selling slideshows from last week, today I have a few more examples of pricing for our blog readers who market their skills and sell slideshow creation as a service using other people’s content. If you’re a photographer looking for how much to charge your clients for a slideshow, click here.

Selling Slideshows: How Much to Charge

Example #1: Creating and Selling Pre-defined Slideshows

This is a very solid model used by slideshow creators who typically specialize in selling to other businesses.

  • Who are your clients?
    Typical clients would be local retailers, real estate agents, small to medium-sized businesses, etc. These folks are often looking for a “commercial” that they can upload to a website or loop on a display in a retail or office location.
  • What is your product offering?
    A well-defined-in-advance slideshow set at a certain price. This type of slideshow will generally have a pre-determined show length and/or number of images or slides. Typically, you have a set of slideshow style options for clients to preview and select for their own commercial.
  • What kind of show do you make for your clients?
    Clients want high quality and they want it now! Don’t trip yourself up by offering too much custom work. Instead, create a library of ready-made designs (show templates and slide styles) for your clients to choose from and keep their “custom” options limited. This allows you to turn around slideshows quickly and efficiently.
  • How much do you charge?
    The real answer is “whatever the market will allow”. If you’re targeting real estate agents who specialize in high dollar listings, you could easily command $350+ for a show. But some of your clients may have smaller budgets, so depending on your market, prices may level off in the $150-$250 price range – which is why you want to make the show creation process as streamlined as possible.

Example #2: Creating and Selling Custom Slideshows

When selling custom shows, your clients and product offerings can vary greatly. As part of your business strategy, it’s a good idea to decide what you will and won’t do for clients upfront and stick to those rules.

A custom slideshow can be for families wanting to document their lineage, couples wanting a wedding or baby announcement slideshow and even businesses who want something truly unique.

Consider the wide variety of billing options beforehand as well. Once you know what billing method works best for you, add that to your ‘rules to stick to’.

  • Charging by the hour – As a slideshow creator, you are a visual/graphic artist. Price your work accordingly. Depending on your market, you should be able to charge $35-75 per billable hour.
  • Charging by the image/slide – Typically you’ll see two variants of this option. The first will have some kind of “set-up fee” and will include x number of images, with additional images available at a per-image price. Common set up fees range from $50-150, with additional image fees generally in the 25-50 cents depending on where you are in the set-up fee range. The second variation has no set-up fee – simply a per-image charge at a higher rate ($1 or so) and a minimum number of images.
  • Charging for extras
    Regardless of how you market and sell your slideshow-making skills, you should always consider charging extra for a handful of items. Additional DVD or Blu-ray discs, premium disc packaging, HD and online variants, etc…
  • Charging for scanning – If your client is going to give you a shoebox full of photos, just go ahead and double your price. As a slideshow creator, you won’t be able to begin the slideshow-making process until those images are scanned, processed and edited, and that takes time. Get compensated for that extra work.
  • Holidays and rush work – We all love and need our time off, so when a client emails and says they need a show done in 24 hours on Christmas Eve, make sure you are sufficiently compensated for the short turn-around and inconvenience. Never undervalue your work, especially when a client gives you a very tight deadline.

There are a number of ways to set up your slideshow business, whether you’re selling to consumers, businesses or creating custom/pre-defined slideshows. What are some of the methods that have worked for you when selling slideshows?

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As a member of Photodex's events team, Dylan specializes in teaching pro photographers and slideshow hobbyists alike how to use ProShow in their business. He's an avid student of photography and enjoys Austin's eclectic mix of music, art and nature.