Slide Styles are more than just fast and easy effects for making better slideshows, they are also a hot commodity! While Photodex creates packs for customers to purchase, many other third-party companies and users just like you have started selling effects they’ve created to other ProShow users.
If you’re a whiz at developing your own creative and unique slide styles, you might consider selling your styles to other ProShow users. Here are some tips to get you started.
Creating Effects That Sell
Just like any business, your success will depend on the quality of the product, so consider the following when creating your effects:
- Avoid trying to sell effects that are too basic. No one will want to buy something they can create themselves.
- You may be a ProShow Producer user, but be sure to create some effects that can be used in both ProShow Producer and ProShow Gold in order to maximize your customer reach.
- Offer a variety of different styles. There is just as much demand for well designed layout styles are there is for powerful, effects-driven styles.
- Create styles for captions. Don’t limit yourself to just one thing, text effects are in demand as well.
- Look to TV and movies for inspiration. “Edgy,” popular and youth oriented shows/movies are often excellent resources for new and trendy visual design concepts.
Marketing Your Styles
Creating great effects isn’t enough, you’ll also need to get the word out to potential customers. Here are a few suggestions on how and where to reach new clients.
Forums – Remember, your future clients are ProShow users! Find places online where those users will go to talk about ProShow.
YouTube – Upload videos that include samples of the different effects you offer. Once uploaded, embed links on your website or blog to show off your work to your visitors/customers. Don’t forget to tag the videos with any relevant keywords! This will help your videos come up more often when related items are viewed as well as in searches.
Facebook – Facebook is an excellent way to reach out to a large group of ProShow users. Try posting a sample video featuring a set of styles you have for sale. Don’t forget to link back to your website!
Twitter – Whenever you upload samples or create new effects, Tweet about it! Direct your followers to a URL where they can check out and buy your styles.
One of the most common questions I am asked is “How much should I charge?” Unfortunately, the answer isn’t as simple as “$ xx.xx.” Finding the right balance of maximizing profit while still offering an affordable product can certainly be tricky.
Hopefully keeping these following tips in mind will help you come up with the right price for you:
- Think like a customer – How much would you spend for a style or pack of styles?
- Are your styles themed/specialized or more “generic”? Effects that target a niche market or cater to specific customer needs can often come with a premium price tag.
- Look at what other people are charging for their styles. If your prices are too high you may not get any sales, too low and it might send the wrong signal about the quality of your work. When starting out, a good rule of thumb is to price a bit higher. If a price adjustment is needed, it’s always easier to lower your prices than it is to raise them.
Creating Your Own Styles
Need a refresher on how to create styles? Here is a great video tutorial that walks you through the basics.