It happens all the time. Picture a perfectly nice bunch of photos, the slideshow beautiful in every respect… except for the underwhelming title slide at the very beginning. It’s the first thing you see when you watch the show. Doesn’t it seem worthy of a little extra attention for the sake of making a good first impression?
The thing is, people often assume that because text is a functional element, it doesn’t need things like beauty to justify its existence. But there’s no reason why it can’t be both! Text can have color, an exciting form, movement, and so much more.
Here’s a few simple tips that might just save a perfectly respectable show from being blighted with poor handling of text.
1) Don’t treat text like an afterthought.
Give it the same attention as you would a photo. This one seems like it goes without saying, but it’s the most common offense. Leaving captions at the default settings is safe, and won’t cause any disasters, but it’s not going to win you any special attention either. Put some thought and effort into touching up titles and captions so they look polished, even if you want them to be understated.