The ProShow Blog

Tips, tutorials & inspiration for making slideshows

Slideshows as Part of a Photographer’s Marketing Strategy

Today’s guest post comes from SCU President and founder of Marketing Essentials International, Skip Cohen.

I’m still amazed at the number of artists who don’t offer their clients slideshows. Thanks to Photodex technology, it’s never been easier. Camera technology is also playing a role, making it so simple to add video clips to still images and then put everything to music!

Even if you’re not offering slideshows to your clients today, there’s no excuse to not create a marketing slideshow for your website and blog!

Taking a stroll through cyberspace I found a few classics on YouTube on the Photodex channel. Then, just to give you a few more I wanted you to see Jeff Cable’s, which I shared almost two years ago, along with Rob Knight’s short profile piece.

While a few of these were created in the past, their impact is timeless. For example, Kay Eskridge is a good friend and incredibly diverse artist. Check out her maternity video from 2014. It may have been created over three years ago, but it’s relevance to a soon to be Mom couldn’t be stronger.

Jeff Cable produces a “best of” video at the start of each new year. It’s the perfect way to show his clients and target audience what he’s been up to. Plus, it shows his diversity as an artist.

SugarBoxStudios is based out of the UK. While the video is from 2013, it’s another solid example of a studio’s ability to create a timeless marketing piece directed at a specific target audience. Remember, women make 98% of the purchase decisions to hire a photographer in the portrait social categories – that means, for most of you, your target audience is “Mom!”

This piece of Rob Knight’s was created by our mutual pal, Suzette Allen, who’s also a Panasonic Luminary. It’s meant to be just a quick summary piece with a strong narrative. This is about impact and an opportunity to create something short and sweet for visitors to your website or blog.

There are close to 600 different videos in the Photodex archives on YouTube. Whether giving you examples of creative presentation ideas or actually taking you through steps to build your technique. Photodex never slows down on their approach to education.

Don’t let more time go by in 2017 without having a marketing slideshow of your own. Every day, because of all the noise in our lives, it gets harder and harder for you to reach your target audience. A marketing slideshow gives you a way to cut through that noise and tell your story!

If you haven’t checked out ProShow 8 yet, take it out for a free test drive. ProShow 8 has more creative tools to help you tell your story in a professional presentation with the potential for some great impact!

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Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He’s been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

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