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Daily Archives: February 17

“But Skip, there’s nothing to write about!”

Today’s guest post comes from SCU President and founder of Marketing Essentials International, Skip Cohen.

BULL! There’s always something to write about. Let’s set the stage first…

You’ve got two outstanding marketing tools at your fingertips, your website and your blog. While blogging isn’t for everybody, a good blog is an asset for every company. If you’re a horrible writer and hate the idea, then find yourself a high school kid who can write and see how they do in converting your thoughts into the printed word. (Just remember to proof read EVERYTHING that gets published under your name!)Continue reading