We’ve come a long way from the days of calling and letting them know their proofs were ready. In fact, thanks to technology and Photodex, there is virtually no limitation on the creativity and excitement you can bring to creating the wedding album. For that matter, the idea of a slideshow preview is like a teaser campaign for a soon to be released feature film. It can be applied to any assignment where you’re delivering a set of images – any event, a Day in the Life shoot, or even a family portrait session.
I found this post from January by “Kathy” at Photodex. It’s all about Eric Hoffland and how he uses ProShow Producer to create a sneak peek for clients to think about their album.
“He uses ProShow Producer to create “album layout slideshows” to demo his albums to clients as part of a final production approval. Once they see the album pages moving on the screen paired with a beautiful song, they’re hooked.”
One of your biggest challenges is finding ways to separate yourself from your competitors. You have to make your work look different. If you can do it in a way that’s unique, fun and exceeds client expectations then you’ve got a good shot at hooking your clients every time! This is about making yourself habit-forming and since we’re a word-of-mouth business, there’s very little that can top excited clients telling friends about their album and the fun experience of working with you.
There are hundreds of incredible ideas in the Photodex blog. Each one sharing techniques and strategies to help you build a stronger business. Photodex doesn’t just build great software – they’re here to help you build a stronger brand!
Want to sell more albums? Try creating an album preview slideshow. That’s exactly what Houston-based photographer Eric Hoffland does and his clients love it!
Eric created this beautiful wedding day slideshow using ProShow Producer. He uses ProShow Producer to create “album layout slideshows” to demo his albums to clients as part of a final production approval. Once they see the album pages moving on the screen paired with a beautiful song, they’re hooked.
We use ProShow Producer to create stunning slideshow album previews for our clients and it helps us sell albums. It’s a tool that helps us make more money!
About Eric Hoffland
Eric Hoffland of Hoffland Studios specializes in creating one-of-a-kind memories, natural and vibrant fine art images that are timeless and natural looking by fostering relationships with their clients. Photographs that express their personality and their love rather than forced generic poses.
Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He’s been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.