The ProShow Blog

Tips, tutorials & inspiration for making slideshows

3 Ways Watermarking Can Help Promote Your Business

Add your logo as a watermark to your video slideshows with ProShow.

Are you making video slideshows to sell to clients or promote your business?

If so, consider taking advantage of the built-in watermark feature available in both ProShow Producer and ProShow Web. Watermarks are an excellent way to advertise your business for free and build brand awareness.

Let’s look at 3 ways adding watermarks to your video slideshows can help you promote your business.

1. Protect Your Work, Without Distracting Attention Away from your Images and Video

If you do a search for “should I watermark my images” you’ll see that current pro-photography trends lean toward NOT adding a watermark to your photos. The primary reason given is that you want people to look at your images, not your logo. It’s a very valid point, but one that you can easily overcome when making a video slideshow.

For example, instead of posting a notice all over a photo like this:

You can add a simple, non-distracting watermark that shows off your untouched images, while also adding your logo to your video.

This let’s your audience enjoy your imagery as well as demonstrate proper ownership. If you end up selling a video to a client, one click removes the watermark from your entire show and you can publish a watermark-free version for your clients to enjoy.

2. Create Brand Awareness

Once your videos are presented to a client or posted online, they will be seen and shared by countless others, many of which are being introduced to your work for the very first time. Adding a watermark to your shows gives your brand extra exposure, and lets viewers know who you are and how to find you.

You never know which video will go viral next, so be prepared in case it’s one of yours!

3. Stand Out From the Crowd Using a Professional Finishing Touch

Every day, people spend tons of time online watching funny cat videos and “backyard bloopers “. Most of which are poor quality, shaky-cam, windy-sound videos.

When you add finishing touches like watermarks to your videos, it makes your work look more professional and more valuable. It’s these kinds of subtle extras, that will clearly differentiate your valuable skills and services from the rest of the pack, and help steer potential customers your way.

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As a member of Photodex's events team, Dylan specializes in teaching pro photographers and slideshow hobbyists alike how to use ProShow in their business. He's an avid student of photography and enjoys Austin's eclectic mix of music, art and nature.